Utilize Social Media
In addition to a website, another good way to promote your equipment rental business is by using social media. Social media is a powerful tool that allows businesses to communicate with their customers and vice versa. For social media to become a successful strategy your content has to be directed at your target audience.
What social media platform does your target audience use? We found that Instagram, Facebook, and LinkedIn work well for us. Instagram and Facebook can be used to reach more end users than other businesses. If your business focuses more on a business-to-business basis LinkedIn is a better way to reach those other businesses like larger construction companies.
To properly reach your target audience you should post regularly with content that will engage your audience. You could post feature content that focuses on a certain machine and how it benefits the customer. If your company attends a lot of events or conventions it can be good to post about them to make your customers aware of your presence. If your equipment rental business targets contractors maybe you could post helpful tips for the types of contractors you rent to.
Including links in your posts to your webpage can help drive traffic to your website and can result in increased rentals and sales, generally the more traffic to your website the better. To get people to click the link you should include a call to action like "Click here to see ten facts about the rental business - You won't believe number 10". "Click Here" tells the reader what to do but it also grabs interest by saying "You won't believe number 10" resulting in a click.
There are many routes you can go when promoting your business on social media, so make sure what you do fits well with the way you want to be perceived by your customers.