Product Manager 

Date Posted: 4/2024

Job Description

The primary purpose of the Product Manager will manage the life cycle of products, from introduction to end-of-life. This position will provide direct input into the product roadmap, strategy, timelines, product messaging, and product launch strategies.

Essential Function and Responsibilities:

  • Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap development, product launch, and aftermarket alignment.
  • Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
  • Work closely with Project Manager to ensure that product development projects are delivered on time and within budget; providing leadership and direction to cross-functional team as they execute project objectives. 
  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.
  • Provides guidance on product pricing plans, including tracking market pricing dynamics and constructing market assessments. Works with key business leaders to set costing and pricing strategies for product development.
  • Analyze market data to develop sales strategies and define product objectives for effective marketing communications.
  • Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization.
  • Develop product positioning and messaging that differentiates Custom Equipment across primary market segments.
  • May perform other related duties and/or projects assigned.


The requirements listed below are representative of the knowledge, skills, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree (or equivalent) in Product Design or Engineering.
  • 5+ years of experience in a product management or product development role within construction or industrial equipment industry.
  • Proven success in overseeing all elements of the product development lifecycle.
  • High effectiveness in managing cross-functional teams
  • Experience in delivering finely tuned product marketing strategies
  • Ability to create business plans, including detailed analysis, insights, strategy, cost estimates, risk assessment, key milestones and timelines.
  • Able to travel both locally and internationally.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Custom Equipment?

We are a growing business focused on the success of our employees and our products.

We are proud to say we have creative teams that are constantly striving to provide innovative products, distinctive quality, and unparalleled customer service.

We have exceptional benefits including paid holidays and vacations, medical insurance, a wellness program, fun company outings, retirement packages, and so much more!

We have a welding and fabrication facility in West Bend along with our assembly and headquarters located in Richfield.

If you want to learn more about joining Custom Equipment’s team please take some time and apply today!


To download and submit a printable application click here




The premier provider of access equipment offering articulated booms, scissor lifts, telehandlers, and vertical masts.