Hy-Brid Lifts Announces Director of Sales for South-Central United States


Hy-Brid Lifts, an industry leader in aerial lift equipment, announces Gary Coke as director of sales covering the south-central United States. Cokes’ responsibilities include providing customer support as well as continuing the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.  

“I am excited to join this team and look forward to the opportunity to work with past and future customers. Coming from equipment manufacturing, I understand the importance of quality equipment and customer service backed by a solid service department,” said Coke. “After meeting the Hy-Brid Lifts team and seeing all of the new products in the pipeline, it’s no surprise that this company is continuing to grow, and I look forward to being a part of that growth.”

Coke brings 19 years of industry experience to his new role, largely derived from his time in equipment manufacturing with SkyJack. He spent a majority of his career in sales with a strong emphasis on customer relationships and going above and beyond for every customer.

“The entire Hy-Brid Lifts team is excited to have Gary on board to serve the south-central United States. Gary has a wealth of sales and rental industry knowledge that will strengthen our ability to serve our customers,” said Dave Wanta, Custom Equipment LLC vice president of sales. “Gary Coke is a valuable addition to the team, and we look forward to the contributions that he will provide for our company’s continued growth.”

Gary Coke




The premier provider of access equipment offering articulated booms, scissor lifts, telehandlers, and vertical masts.