Dave Ritz Named Northeast Territory Manager


Hy-Brid Lifts welcomes Dave Ritz as the Director of Sales covering the northeastern United States and eastern Canada. Ritz’s responsibilities will be to provide customer support as well as continue the growth and channel development of the Hy-Brid Lifts line of low-level scissor lifts.

“I’ve been following the Hy-Brid Lifts product progression since my time at Volvo Rents when one of our franchisees bought some early units for their rental fleet. The uniqueness of their small footprint, light weight and low step-in height are a great fit for supporting 'ladders last' safety initiatives. I am eager to begin supporting the existing loyal Hy-Brid Lifts customer base while continuing to grow our market penetration,” said Ritz.

Dave brings more than 20 years of industry experience to his new role, most recently as Sales Manager-Key Accounts at Wacker Neuson. During his time at Wacker Neuson, Dave worked with national accounts to build and nurture strong relationships and help to ensure products and support met the rigorous standards of the company’s largest customers.

“We are thrilled to have Dave join the Hy-Brid Lifts team. He will work directly with our dealer network to strengthen our ability to serve our customers,” said Marshall Shaver, Custom Equipment LLC Vice President of Sales and Marketing. “Dave brings a wealth of rental industry knowledge and operational experience that will bring great value to our customers. Dave is a valuable addition to the team and we look forward to the contributions that he will provide for our company’s continued growth.”

Dave Ritz brings experience and expertise to the Hy-Brid Lifts sales team




The premier provider of access equipment offering articulated booms, scissor lifts, telehandlers, and vertical masts.