Custom Equipment Celebrates Manufacturing 10,000th Hy-Brid Lift


Custom Equipment, LLC is excited to announce the production of the 10,000th Hy-Brid Lift! Over the years, Custom Equipment has become the premier provider of lightweight low-level scissor lifts worldwide. The compact size and low floor loading pressures of Hy-Brid Lifts make them a rental favorite for plumbers, painters, drywallers, ceiling tile installers, and many others. Rental company Lift Works, Inc. purchased the 10,000th Hy-Brid Lift and was also the same company that purchased Hy-Brid's first HB-1030 lift in 2004.

Custom Equipment was founded in 1981 by Steve and Lynn Kissinger in West Bend, WI, when they saw an industry need for a versatile, lightweight scissor lift. The company quickly gained a reputation for providing creative solutions, superb customer service, and quality workmanship.


Steve Kissinger and Marvin Starck celebrate Hy-Brid Lift's 10000th lift

Steve Kissinger, Custom Equipment founder, celebrates with Martin Starck, President and Owner of Lift Works, Inc., who purchased Custom Equipment's first lift in 2004 as well as the monumental 10,000th Hy-Brid Lift.

Hy-Brid team poses with their milestone 10,000th lift

"I'm extremely proud of our growth. I knew there was a need in the industry, but I had no idea how large that demand was. We started by offering one model and selling fewer than 100 units per year. As of last year, we offered six models that are sold worldwide. We've improved the lifts as we've grown, listening to the needs of our customers by adding productivity features such as USB ports, tool holders and parts trays. We also have made changes to improve the ROI for our customers."

Steve Kissinger
Custom Equipment Founder

In 2004, Custom Equipment designed and started manufacturing the HB-1030 Hy-Brid Lift. The HB-1030 is a low-level scissor lift with a working height of up to 16 ft. Lift Works, Inc., a rental company offering big business services with family-run business sensibilities, recognized the potential of HB-1030 and bought the first one. The original lift is still in their fleet today, nearly 15 years later.

Lift Works also purchased the monumental 10,000th Hy-Brid Lift, an HB-1430, the model that has become Custom Equipment's most popular scissor lift. This all-purpose lightweight lift has a working height of up to 20 ft and allows for use on delicate surfaces.

Liftworks team celebrating

Rental company Lift Works, Inc. purchased Custom Equipment's first Hy-Brid Lift in 2004 and the monumental 10,000th Hy-Brid Lift in 2018.

"Customers love these lifts, and we're so pleased with our experience with Custom Equipment. The compact size and high lifting capacity are the reason we've purchased them in the past, and the reason we'll continue to do so."

Martin Starck
Lift Works, Inc. President & Owner

As for the future of Hy-Brid Lifts, Kissinger said continued growth can be expected, with new product lines and innovative products, all while maintaining their commitment to customer service.




The premier provider of access equipment offering articulated booms, scissor lifts, telehandlers, and vertical masts.