VP of Sales and Marketing

Date Posted: 6/2024

Primary Purpose

Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategies. Monitor and analyze sales and marketing activity against performance goals.

Essential Functions and Responsibilities

  • Direct and coordinate company sales and marketing functions
  • Develop and coordinate sales selling cycle and methodology
  • Direct and oversee the company’s marketing function to identify and develop new customers for products and services
  • Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development
  • Develop and execute new product launch strategies
  • Analyze and evaluate the effectiveness of sales, methods, costs, and results
  • Develop and manage sales and marketing budgets, and oversee the development and management of internal departmental operating budgets
  • Plan and coordinate public affairs, and communication efforts, and coordinate the management of all other accounts
  • Supervise the planning and development of the company’s marketing and communication materials
  • Represent the company at various business meetings and/or trade shows to promote the company
  • Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs
  • Promote positive relations with vendors and distributors
  • Work with department managers to develop five-year business plans for the company
  • Establish and implement short and long-term departmental goals, objectives, policies, and operating procedures
  • Assemble, direct and measure departmental performance of the sales and marketing teams.
  • Manage and support remote team members to assure they have necessary support and resources to succeed.
  • May perform additional duties as required and/or assigned


The requirements listed below are representative of the knowledge, skills, and/or ability required for this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

  • Bachelor’s degree in business or related field
  • 10+ years of experience in a senior-level sales and/or marketing leadership position within the construction equipment industry
  • Extensive experience executing business plans with large national account and regional customers
  • Knowledge of contracting, negotiating, and change management
  • Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts
  • Knowledge of sales quota goals and revenue expectations
  • Professional written and verbal communication and interpersonal skills
  • Preferred: Master’s degree in business or related field
  • Preferred: Experience in strategic planning and execution

 Physical Demands and Working Conditions:

  • This role will require up to a maximum of 75% domestic/international travel.
  • Travel dependent on sales team and customer location.
  • Regular trips to Corporate Headquarters to collaborate with leadership team as well as direct reports based in the office.
  • Must be based near a major metropolitan airport, preferably in the Eastern or Central time zones.

Certifications and/or licenses:

  • A valid driver’s license with a satisfactory driving record within Company standards, as well as possessing the ability to be insured is required.
  • The ability to obtain a valid United States of America Passport is required.



To download and submit a printable application click here




The premier provider of access equipment offering articulated booms, scissor lifts, telehandlers, and vertical masts.