Inside Sales 

Shift: 1st Shift

Date Posted: 12/2021

Job Description

The Inside Sales position will work cooperatively with the sales team to expand potential within existing customers, create new customers, and provide exceptional customer service and satisfaction.

Essential Functions & Responsibilities:

  • Routinely identify new opportunities to market and promote Hy-Brid Lifts to the customer as the lift of choice.
  • Source new sales opportunities through inbound lead follow up, outbound cold/warm calls, after-sale support, and other means of communication.
  • Research new business leads, identify key decision makers, and maintain an accurate database.
  • Gather information and map out potential customers for outside sales.
  • Support outside sales with follow ups, order entry, and quote generation.
  • Update CRM software (Salesforce/Outlook) continuously by creating and completing prospective client profiles, coordinating activities, and including information that would garner new business.
  • Strategically work with marketing to build brand awareness.
  • Assist in educating customers about terminology, features, and benefits of products in order to improve product related sales and customer satisfaction.
  • Assist with identification and coordination of various sales promotions and programs.
  • Travel quarterly to select accounts and/or territory to develop and/or maintain customer relationships.
  • Plan, prepare, and attend trade shows as needed.
  • Perform other duties as assigned.



The requirements listed below are representative of the knowledge, skills, physical demands, and/or ability required for this position to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education & Experience:

  • Bachelor’s degree in Business and/or a related field.
  • 2-3 years of previous experience of demonstrated ability to communicate with customers while maintaining a high level of customer satisfaction.
  • Excellent organizational, interpersonal, and customer service skills.
  • Excellent oral and written communication skills.
  • Personal initiative, assertiveness, and attention to detail.
  • Must be detail oriented and have the ability to multi-task in a fast-paced environment.
  • Ability to exercise flexibility, initiative, good judgment, and discretion.


Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Custom Equipment?

Hy-Brid Lifts by Custom Equipment, LLC is a growing company focused on the success of our employees and our products. We're proud to have creative teams that are constantly striving to produce innovative products with distinctive quality and unparalleled customer service.

We offer exceptional benefits, including competitive salaries, paid holidays and vacation, health, dental, vision, wellness programs, fun company outings, retirement packages, and so much more!

We have a welding and fabrication facility in West Bend (5 minutes from Highway 45) along with our assembly and headquarters located in Richfield (right off Highway 41/45).

If you want to learn more about joining the Custom Equipment team, please take some time and apply today!

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To download and submit a printable application, click here.